Have you prepared your online store for the special date that is coming up? We have practical tips that will save you and help you sell more on Father’s Day. Keep reading.
Father’s Day is just around the corner, and for those who sell online, it’s a great opportunity to boost sales.
But if you haven’t set up your online store yet, don’t worry! There’s still time to organize and create an attractive strategy for consumers. Find out how below.
1. Customize your website layout
Creating an identity on your website for the special date is an excellent idea.
Your messages must be targeted to the right audience and, of course, in an emotional way.
There is a lot of love, caring, and affection on the date. Therefore, it is ideal that you move people with words and images.
You can alter the colors, icons, and other elements of your website’s major banners or the entire site.
In your online store, it is ideal that you show what is on sale or at a special price for the commemorative date, highlighting the benefits.
Tool tip for creating designs for your online store or social networks: Canva . It has a free version and a paid version, with ready-made and adjustable templates, great for you to download and insert on your website.
2. Forward emails
Email is one of the main strategies used in Digital Marketing, especially what we call email marketing.
Its main objective is to establish a relationship with the client. This way, it is possible to send promotions, advertisements and other types of content, so that the customer never forgets your company.
But does this strategy really work?
Remember that email is part of people’s routines due to jobs, colleges, courses, etc., and checking your email inbox has become common throughout the day.
You can then use this as a strategy to stay in touch with your customers – even during office hours.
You can send several emails during the week leading up to the date. Here are some ideas:
- 3 days before: showing the products that will be on sale;
- 1 day before: generating expectation (example: it’s tomorrow!)
- On the day: Discount coupon or free shipping.
3. Social Networks
On special dates, relying on social media can be a great help for your brand.
This is because you can generate expectations in your followers, in addition to having a closer connection with them.
The Instagram tool, for example, allows you to promote your products in different ways, such as reels, stories, static photos, live streams and much more.
The important thing is to be creative and use all the tool’s features to your advantage.
Oh, you can even boost posts, reaching specific people.
4. Discount coupons and progressive discounts
People love shopping online and even more so when they receive discounts.
Offering discounts is like a magnet for your online store, believe me.
With progressive discounts, the more the customer buys, the greater the discount on the final purchase. Coupons are fixed, meaning you can create a 10, 15 or 20% coupon for the buyer to enter at the end of their purchase.
This strategy is seen positively by consumers, after all, they save money and can take advantage of discounts to buy even more in the same order.
A repurchase coupon is also a good idea, after all, you encourage the customer to return to your online store.
5. Special kits
In an online store there are always some products that sell more, have you noticed?
This can be a sales opportunity for you because you can make kits of these best-selling products and offer them at lower prices. For example, buy 2 wines + snacks kit for R$130.00 or buy 1 blender + mixer for only R$280.00, etc.
Your average ticket will increase considerably this way.
6. Flash promotions
You know that feeling of “I need this now, because if I don’t take advantage of the discount I’ll miss out”?
This is how customers feel when faced with temporary promotions.
The sense of urgency is activated , so the purchase action needs to be instantaneous, as it is very worthwhile.
If you want, you can send an email to your consumers telling them about the flash promotions or notify them through social media.
Conclusion
Of course, this list doesn’t end here. In addition to what we mentioned above, it is very important that you worry about the delivery of the product, the packaging and the safety of what you sold.
If the entire process goes well, the customer will certainly be satisfied and will return to shop at your online store.