Are you making these basic mistakes? Be careful, because these actions can seriously harm your e-commerce sales! Learn all about them and what you can do to avoid them
Remember that consumers can easily find countless online stores just a click away, and it only takes one swipe for them to buy from your competitors.
To avoid this risk, check out our list of things that can hinder sales and the image of your e-commerce in the digital market.
1. Few payment options
You must have already understood that the internet is a place of convenience, right?
Therefore, anything that makes purchasing difficult or is considered complicated for the consumer to do can result in cart abandonment and the purchase being cancelled.
One of the many reasons this happens is the lack of payment options when finalizing the purchase.
Just imagine how disappointed customers are when choosing products on your e-commerce site, adding them to their cart and not finding a payment option that suits them?
To avoid this, it is ideal that you make different payment options available to the consumer (bank slip, credit cards from different brands, Pix, digital wallets, among other methods).
Of course, you don’t need to have all the means available to the customer, but remember that the more payment methods you make available, the greater the chances of selling your product.
2. Non-responsive website
According to a study carried out by Global Consumer Insights, 86% of consumers make purchases via smartphone.
This reveals the need for websites to be adaptable to any type of screen, that is, to be responsive.
Also, remember that an unresponsive website can be penalized by Google and have its ranking compromised on search pages.
If you’re still not convinced about the importance of investing in responsive e-commerce, here are some other reasons:
- improves user experience;
- reduces the rejection rate;
- increases sales;
- more shares on social media;
- accessible from any browser and screen.
3. Minimum description of products
Buying online means not being able to test, try or see the product “in person” like you can in physical stores.
So, due to these limitations, it is essential that the descriptions of your products in your e-commerce are complete, with details, sizes, photos and even videos.
This way, you can answer your customers’ questions and avoid the risk of losing a sale due to a lack of information.
4. Expensive shipping
A high delivery price for your e-commerce products can drive away your customers, especially if they can compare the price in another online store.
To prevent this from happening, check the prices available from different carriers or post offices and choose the one that is not too expensive for the consumer to afford.
5. Exceeding the delivery deadline
Buying online is still not a habit for many people, which is why this practice is often surrounded by doubts regarding the product and delivery.
It is important to create a good shopping experience for your consumers, from your e-commerce to the moment the product is in their hands.
Deliver on what was promised at the time of purchase and, most importantly, don’t leave your customer frustrated.
6. Not having a well-managed inventory
For an e-commerce to be successful, everything needs to be well aligned between your website and your inventory.
Have you ever imagined if the consumer pays for something you don’t have to send?
It would be pretty embarrassing, wouldn’t it?
In addition to disappointing the customer, your e-commerce runs a serious risk of being poorly evaluated on social networks or even on websites.
7. Dispensing with digital marketing
Regardless of the e-commerce you have, it is very important to develop marketing strategies to make your website known on the internet and to attract new customers.
There are a large number of possible applications for Digital Marketing, but there are some specific strategies and techniques that stand out and bring positive results for the brands that use them:
- Social Networks (posts, paid ads, etc.);
- Content marketing (blog, guest post partnerships, etc.);
- E-mail marketing;
- between others.
Benefits of digital marketing
Unlike the efforts spent on “offline marketing”, digital marketing allows marketers to see results in real time.
If you’ve ever placed an ad in a newspaper, you’ll know how difficult it is to estimate how many people actually landed on that page and paid attention to your ad.
There is no reliable method to determine whether or not that advertisement led to any sales.
On the other hand, with digital marketing , it is possible to know which ads had the best results, which channels your website traffic comes from, among other important aspects to improve the results of your campaigns.