If you want to learn strategies to start investing or improving your online store , check out our super tips to boost your business once and for all:
1. Choose a good platform
If you are just starting out in the world of digital business, know that choosing a good website development platform is essential for the satisfaction and loyalty of your customers.
There are several free platforms on the internet where you can develop your own website. Wix and WordPress are examples of this. However, when it comes to an online store , you need to be very careful, after all, you will have access to users’ personal data, passwords and addresses. You need to ensure the security of those who visit your website, as this is the only way you will have the chance to be recommended by them. This is why it is so important to research who will develop your website before starting your business.
2. Variety of products
Another great tip that stores sometimes forget is to offer a wide range of products . Your industry may be limited and offer few options for a particular product, but if your store sells clothes, for example, there’s nothing better than varying sizes, colors and styles.
A store that offers a variety of items (in the case of clothing e-commerce) tends to better satisfy more customers, consequently serving more audiences and attracting even more people.
Before you actually start your business, plan and research your target audience , listen to what they would like to buy and then make a smart investment, offering more than they expect, with more variety and options.
3. Have good suppliers
Buying well is just as important as selling well . In addition to investing in a good platform, you need to have great suppliers . Only then will you be able to offer quality products at competitive prices on the market.
Finding them is really not an easy task, it requires a lot of research and dedication, however, your effort will be rewarded when positive feedback from your customers starts to emerge.
4. Payment possibility
One of the main reasons for canceling purchases , after shipping, is the restriction of payment methods on the website.
You know when you’re eager to buy a product, add it to your cart, and when you go to pay, the website doesn’t accept credit cards? Well, it’s really frustrating!
5. Discount coupon and promotions
A great way to attract more customers to your online store is to offer discounts periodically or on special dates . And for this, a discount coupon is an excellent option!
When a buyer is in doubt about whether or not to buy a certain item and you, as a seller, offer a discount, the chance of closing the sale is extremely high, as the feeling is of savings and a unique opportunity.
6. Contact channels
Another incredible tip that can differentiate your e-commerce from your competitors is making contact channels available on your website.
In addition to the commonly used means of communication – email, customer service and telephone – using a customer service channel via WhatsApp or online chat , for example, is something that undoubtedly conveys convenience and security to those who are visiting your website and/or purchasing your goods. This happens because the customer knows that if they have any questions or unforeseen issues with their purchase, they can easily contact you.
7. Social Networks
Social networks are exceptional tools for reaching a large audience in a short space of time, so using them to promote your services or products is a great strategy!
To do this, simply create a profile for your company on the most popular social networks, Facebook and Instagram , and start promoting it. If your post is done correctly, with a good photo, an excellent caption and means of contact, users will start to share, like and become interested in your products.
8. Have a Blog on your sales website!
What seems to be a consensus among the vast majority of people is that a blog is not that important, which is why few companies dedicate themselves to creating and maintaining one, and that is where a big and harmful mistake lies!
When you have doubts about something or want to learn how to make that delicious recipe, who do you turn to? Certainly the mighty Google , am I right?
Exactly! This incredible tool is where millions and millions of pieces of information about everything and any subject are concentrated. And this content didn’t just magically appear there, people wrote it and there’s a good chance it was on a blog!
Regardless of the search engine you use, you’ve probably noticed that there are always blog articles among the first options in the results . When you open one of them, you may or may not have found what you were looking for, but the simple fact of clicking on the suggestion already contributes to increasing its relevance . The more people click on your texts, the more notoriety and increasingly more visits your site will have. That’s how Google, especially, works!
But can an online store have a blog? The answer is yes!
The search for information is very broad, and you can write about an original and innovative subject regarding your field, become a reference in the market and sell much more!
9. Website Responsiveness
One of the most important points in this series of tips is that your website is responsive , that is, adaptable to any device: cell phone, tablet, notebook, computer, etc.
With the advent of the internet, mobile phones, for example, have become the main means of access for users. Many of them even prefer to make decisions and make purchases using this mobile device.
Imagine that you are browsing your cell phone and, struck by an advertisement, decide to buy those gorgeous sneakers that are in fashion. When you access the brand’s sales website, you can’t even see the price of the product, let alone the description, because the screen size is completely tiny and the images overlap the words. This happens because the page is not responsive, and therefore does not adapt to the size of your screen.
If you don’t want to lose customers, here’s an essential point to consider: no one wants to visit an online store that’s confusing and difficult to navigate, so invest in platforms that guarantee good navigation and user experience.
10. Image quality
You know that expression “it’s mouthwatering”? Sometimes you don’t even need the product, but the image is so beautiful, so eye-catching and so convincing that, without realizing it, you end up being influenced to buy it.
Hiring a professional photographer can be very expensive for those who are just starting out in the market, but that doesn’t mean that the photos of the products you make available to buyers have to be of poor quality. There are several tutorials on the internet, such as the video below, on how to take professional photos without being a professional. I bet that you, even without experience, will be able to get great results.
11. Kindness, commitment and responsibility
The last tip, but not least, is that for your online store to be truly successful and attract more and more loyal customers, you need to be kind when answering potential questions and complaints from users, as well as committed to actually delivering what you promise in the description and images of the goods and, finally, it is essential to be responsible with the personal data of users.